Kniru
Personal finance, made smart (and actually friendly)
Personal finance, made smart (and actually friendly)
My Role
Product Design Intern
Timeline
May 2023 - Dec 2023
What I did
UX/UI Design
Design Systems
Prototyping
Dev Handoff
The Solution
Managing money is hard.Most people have multiple bank accounts, investments, loans, subscriptions, and bills—scattered everywhere. Kniru wanted to make this simple, smart, and delightful for users in the US and Canada.
Managing money is hard.Most people have multiple bank accounts, investments, loans, subscriptions, and bills—scattered everywhere. Kniru wanted to make this simple, smart, and delightful for users in the US and Canada.
My Mission
My Mission
How might we help users see all their finances in one place, get actionable insights, and feel in control—without feeling overwhelmed?
Make the job search and prep process clear
and approachable
How might we help users see all their finances in one place, get actionable insights, and feel in control—without feeling overwhelmed?
Where I started
When I joined Kniru, there was a basic version built by the founder.
It had the core idea, but needed a better UX, a design system for consistency, and a more modern, intuitive feel.
When I joined Kniru, there was a basic version built by the founder.
It had the core idea, but needed a better UX, a design system for consistency, and a more modern, intuitive feel.
When I joined Kniru, there was a basic version built by the founder.
It had the core idea, but needed a better UX, a design system for consistency, and a more modern, intuitive feel.
Built the foundation: A design system
Built the foundation: A design system
Created a basic design system for colors, typography, icons, and spacing.
Created a basic design system for colors, typography, icons, and spacing.
Made reusable components for cards, forms, navigation, and empty states.
Made reusable components for cards, forms, navigation, and empty states.
Ensured every screen looked and felt consistent.
Ensured every screen looked and felt consistent.
Redesigned onboarding for clarity
Redesigned onboarding for clarity
Step-by-step flow: phone verification, connecting US/Canada bank accounts, gathering user details.
Step-by-step flow: phone verification, connecting US/Canada bank accounts, gathering user details.
Supported multiple bank accounts (even from India, for testing!).
Supported multiple bank accounts (even from India, for testing!).
Added security and privacy cues to build trust.
Added security and privacy cues to build trust.
also we…
Built the core experience
Built the core experience
Assets
Assets
See all bank accounts, investments, real estate, and “miscellaneous” at a glance.
See all bank accounts, investments, real estate, and “miscellaneous” at a glance.
Drill down into each account for details and transactions.
Drill down into each account for details and transactions.
Add accounts manually (Excel upload), or via chat (AI-powered).
Add accounts manually (Excel upload), or via chat (AI-powered).
Main
Home
Home
Net worth, total assets, total liabilities, and spending summary (weekly, monthly, yearly).
Net worth, total assets, total liabilities, and spending summary (weekly, monthly, yearly).
Upcoming payments and pending loans, front and center.
Upcoming payments and pending loans, front and center.
Liabilities
Liabilities
All loans and credit card bills in one place.
All loans and credit card bills in one place.
See next EMI, tenure, remaining balance, interest rates, and payment history.
See next EMI, tenure, remaining balance, interest rates, and payment history.
Insights
Insights
Spending analysis by category (clothing, education, etc.).
Spending analysis by category (clothing, education, etc.).
Subscription tracking: see all your Netflix, Amazon, YouTube, and credit card bills—what’s coming soon, what’s paid, and what’s overdue.
Subscription tracking: see all your Netflix, Amazon, YouTube, and credit card bills—what’s coming soon, what’s paid, and what’s overdue.
AI-powered suggestions to help you save or spot trends.
AI-powered suggestions to help you save or spot trends.
Budgeting
Budgeting
Create budgets by category and timeframe.
Create budgets by category and timeframe.
AI suggests smart targets based on your history (“If you set this budget, you’ll save $X!”).
AI suggests smart targets based on your history (“If you set this budget, you’ll save $X!”).
Visual feedback on how you’re tracking.
Visual feedback on how you’re tracking.
AI-powered chat
AI-powered chat
Inspired by ChatGPT: users can ask, “How do I create a budget?” or “Add my new investment,” and the AI does it.
Inspired by ChatGPT: users can ask, “How do I create a budget?” or “Add my new investment,” and the AI does it.
AI helps set up, adjust, and analyze budgets or spending.
AI helps set up, adjust, and analyze budgets or spending.
Live sharing
Live sharing
Inspired by WhatsApp live location.
Inspired by WhatsApp live location.
Users can share selected accounts, transactions, or investments with a parent, partner, or advisor—temporarily or permanently.
Users can share selected accounts, transactions, or investments with a parent, partner, or advisor—temporarily or permanently.
Fine-grained controls: pick what to share, with whom, and for how long.
Fine-grained controls: pick what to share, with whom, and for how long.
Accept and send sharing requests easily.
Accept and send sharing requests easily.
Not only this
Not only this
We also made its SaaS version
We also made its SaaS version
What made the SaaS version special?
What made the SaaS version special?
AI-powered insights: Personalized tips, auto-categorization, and chat-based actions for everyone—not just the CFO.
AI-powered insights: Personalized tips, auto-categorization, and chat-based actions for everyone—not just the CFO.
All-in-one dashboard for teams: See company-wide finances at a glance.
All-in-one dashboard for teams: See company-wide finances at a glance.
Explore next case study
Explore next case study
